DISCOVERY & PLANNING
We begin by discussing the overall concept, define objectives, highlight key messages and mutually agree on outcomes desired by way of the training module. This stage can usually be achieved through one or two meetings.
PROGRAMME CREATION & APPROVAL
The Gulf Business Academy team then puts together an incredible programme, creates a full event presentation proposal which will detail all the promotional materials and handouts, learning tools and programme outline. Each programme is custom-made to fit the clients' needs.
PRE-EVENT PLANNING & EXECUTION
Whether you decide to organise the event in-house or outsource it to Gulf Business, the planning and execution will be coordinated by a team of seasoned professionals within the Gulf Business Academy team. Deadlines and a timeline will be set against event deliverables.
ONBOARDING EVENT FOR MANAGERS
With all Gulf Business Academy events, the client’s senior team must be on board with the programme before its activation. This ensures complete alignment within the organisation so that the desired objectives of all stakeholders are achieved.This is also important to increase the buy-in and builds unity before the event, which is crucial to the success of any event.
This is the big day. Gulf Business Academy will create the mood that the client desires – be it dramatic, inspiring, motivational – or even a more traditional learning approach. Each event will be a unique product conceived and executed specifically for your audience.
POST EVENT FOCUS FOR MANAGERS
The power of learning is not in the event alone. It is in the management follow-up and implementation of the learning. This is where Gulf Business Academy applies the most effort. Post the event, we guide the executive team on how to maintain the learning imparted over the long-term, and encourage sustained learning momentum.
POST EVENT MEDIA DELIVERY
Working with Gulf Business Academy brings massive media firepower to your event. Our job is to get the news out to the right audience that matches your target and to supply you with content for your own channels.
Having delivered the event and the media support, we now take the learning to the next level. We come back and work again with the executive team and the leadership to focus on the growth objectives of the event. Through this method, we increase the retention of the message. Typically learning retention stands at 10 per cent within a week of hearing the message. But when that learning is revisited within a week, retention increases by over 50 per cent!